Outreach

Find key contacts at publications and websites that influence AI responses. Generate personalized email outreach to build relationships and improve your brand’s AI visibility.

Outreach helps you identify the right people to contact and generates personalized email copy to help you build relationships that improve your AI visibility.

Why outreach matters

Getting mentioned in AI responses often requires being cited by authoritative sources. The Outreach feature identifies the key contacts at publications, websites, and organizations that can help amplify your brand visibility.

Discover contacts

Find the right people at sources that influence AI responses

Generate emails

Create personalized outreach copy tailored to each contact

Track progress

Manage your outreach pipeline and follow-ups

Measure impact

See how outreach efforts affect your visibility metrics

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Finding contacts

Attensira identifies relevant contacts based on the sources that appear in AI responses for your prompts.

Contact discovery

1. Go to Research > Outreach

   Navigate to the Outreach section from your dashboard.

2. Review suggested contacts

   See a list of contacts at sources relevant to your visibility goals.

3. Filter by priority

   Focus on high-impact contacts at sources that frequently appear in AI responses.

4. View contact details

   See contact information, role, publication, and relevance score.

Contact types

Type	Description	Best for
Journalists	Writers at publications covering your industry	PR and media mentions
Editors	Editorial decision-makers at key publications	Feature stories and reviews
Bloggers	Independent content creators with authority	Guest posts and collaborations
Analysts	Industry analysts and researchers	Reports and expert citations
Influencers	Thought leaders with significant reach	Partnerships and endorsements

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Generating email copy

Attensira generates personalized outreach emails based on your goals and the contact’s context.

Email generation

1. Select a contact

   Choose a contact you want to reach out to.

2. Choose your goal

   Select your outreach objective:

   • Request product review
   • Pitch guest article
   • Share company news
   • Request expert quote
   • Build relationship
3. Review generated copy

   Attensira generates a personalized email draft based on:

   • The contact’s recent work and interests
   • Your brand and value proposition
   • The specific outreach goal
4. Customize and send

   Edit the draft as needed and copy it to your email client.

Email best practices

Personalize beyond the template

The generated copy is a starting point. Add specific references to the contact’s recent work to show genuine interest.

Lead with value

Focus on what you can offer them, not just what you want. Journalists need stories, bloggers need content ideas.

Keep it concise

Busy contacts appreciate brevity. Get to the point in 3-4 short paragraphs maximum.

Follow up strategically

If you don’t hear back, wait 5-7 days before a brief, polite follow-up.

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Managing outreach

Outreach pipeline

Track your outreach efforts in stages:

Stage	Description
Identified	Contact discovered, not yet reached out
Contacted	Initial email sent
Responded	Contact replied (positive or neutral)
In Progress	Active conversation or collaboration
Completed	Successful outcome achieved
Not Interested	Contact declined or no response after follow-ups

Tracking activities

For each contact, log:

• Email sent date
• Response received
• Follow-up reminders
• Notes and conversation history
• Outcome and results

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Measuring outreach impact

Connect your outreach efforts to visibility improvements:

Metrics to track

Metric	What it shows
Response rate	How often contacts reply to your outreach
Conversion rate	How often responses lead to coverage
Source citations	New sources citing your brand after outreach
Visibility lift	Improvement in Share of Voice after coverage

It can take weeks or months for outreach to translate into AI visibility improvements. Be patient and focus on building genuine relationships rather than quick wins.

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Best practices

Prioritize quality

Focus on a few high-value contacts rather than mass outreach

Research first

Understand each contact’s work and interests before reaching out

Be genuine

Build real relationships, not transactional exchanges

Track everything

Log all activities to learn what works and improve over time

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Next steps

Sources

See which sources are cited in AI responses

Mentions

Track where your brand is mentioned