Personas

Learn how to create personas in Attensira to simulate different audience segments. See how AI responds differently to startup founders vs enterprise buyers and optimize for each.

Different users ask questions differently — and AI responds differently based on context. Personas in Attensira let you simulate how different user types experience AI search.

Why personas matter

A startup founder asking “What CRM should I use?” may get different recommendations than an enterprise IT manager asking the same question. AI models pick up on context clues and adjust their responses.

Startup Founder Persona

Query: “What CRM should I use?”

Likely response focus:

• Ease of setup
• Affordable pricing
• Essential features
• Scalability for growth

Enterprise IT Manager Persona

Query: “What CRM should I use?”

Likely response focus:

• Security and compliance
• Integration capabilities
• Vendor support
• Customization options

By using personas, you see how your visibility changes across different audience segments.

Creating a persona

Navigate to Settings → Personas and click Add Persona to create a new persona from scratch, or choose from a template.

Once created, you can attach personas to prompts and pages to see how your visibility varies across different audience segments.

Configuration options

Field	Description	Example
Name	Short identifier for the persona	”Marketing Manager”
Goal	What this persona is trying to achieve	”Generate leads for the sales team”
Industry	The persona’s industry context	”B2B SaaS”

Advanced options

Field	Description
Gender	Gender of the persona
Age Range	Age bracket
Location	Geographic location (e.g., “New York, USA”)
Company Size	Organization scale
Experience	Experience level
Budget Range	Budget constraints

Persona templates

Don’t want to start from scratch? Attensira includes a library of pre-built persona templates based on common audience segments.

For B2B SaaS

Persona	Focus
Startup Founder	Speed, price, simplicity
SMB Decision Maker	Value, support, ease of use
Enterprise Buyer	Security, compliance, scale
Technical Evaluator	Integrations, API, features

For E-commerce / DTC

Persona	Focus
Budget Conscious	Price, deals, value
Quality Seeker	Reviews, durability, brand
Research-Heavy	Comparisons, specs, details
Impulse Buyer	Quick answers, recommendations

For Services / Agencies

Persona	Focus
First-Time Buyer	Education, trust, process
Experienced Buyer	Efficiency, expertise, results
Price Shopper	Cost comparisons, value
Quality Focused	Portfolio, reputation, case studies

Best practices

Start with 2-3 personas

Don’t overcomplicate. Start with your primary and secondary audiences, then expand.

Match real customers

Base personas on actual customer segments. Use data from sales and marketing.

Review quarterly

As your target market evolves, update your personas to match.

Use for strategic prompts

Not every prompt needs every persona. Focus personas on high-value queries.

Next steps

Tags

Organize your prompts and personas with tags

Prompt Results

See how your prompts perform across personas